The 5 minute vertical scramble was faster and straighter than that of a F-16 jet in relative terms; and in those 5 minutes hell broke loose around the world along with an absolute panic in the Swiss Stock Exchange. The Franc and Euro now cost the same. The Swiss are not exactly pleased with the situation. Switzerland is now more uncompetitive now than the rest of Europe and many of its iconic industries are threatening to relocate to Germany or France if the Government does not do something about the situation soon. The tourist industry will take a big hit too especially the flow of Indian tourists to the destination they love most - the Swiss Alps. I did not believe it until I visited the place that in Interlaken the fourth most heard language after German, French and English is Gujarati.
I am sure our Prime Minister; now a world famous Gujarati will also be visiting this nation that produces world class watches to chocolates that have become benchmarks for global standards. He will certainly evangelize to the global business and investment community that India is the destination for the future. But the Swiss already know that.
Did you know that India is the 2nd largest market for Swiss exports? It's true; if not see the list below and see for yourself. Also mentioned are the top 20 items exported by the Swiss; and seeing them you will be convinced why India buys so much from this tiny Nation. Thinking of which gave me an idea that our PM should actually sell the idea of "Make in India" to the Swiss industrialists, bankers, and hoteliers wanting to move out elsewhere; and ask them to relocate in Kashmir. If you question my judgement on the location then think again.
Kashmir is said to be as pristine and beautiful if not more than Switzerland; and any Bollywood location scout will vouch for that. The Swiss hoteliers will have ample of locations to set up top quality ski lodges and infrastructure that will make Kashmir a 12 month 365 day destination where Indians can feel completely at home. The Swiss have a lot of construction contracts to consider based on the fact that its a nation known to have lived in the midst of very hostile neighbours and has built much of its infrastructure knowing that it could be attacked anytime - just like the situation in Kashmir. Our northern most State is known for such quality of fruits and fresh produce that the Swiss food processing industry will feel right at home. Ah! think of saffron infused fondue spiced with Kashmiri chili flakes or chocolate coated walnuts or apple and berry schnapps. With a high production and consumption rate of milk and milk products in India - will it take time for the Swiss to come up with Swiss Paneer or the perfect Swiss Mithai that will be craved for by the world?
If the people in Kashmir are capable of assembling the most intricate IEDs (Improvised Explosive Devices) or come up with such exquisite wood carving or weave shawls than can pass through a small ring; then assembling complicated watches and knives or making fancy cuckoo clocks or knitting world class cashmere wear is a no-brainer. Let's just admit that the people there are very highly skilled for executing tasks with precision. With the secrecy in banking gone; what better way than follow your main customers for the Swiss Banker? Ahem! you get what I mean right? And for the customer, what is better than the reliable banker at a location that is just as good as Switzerland? The perfect "Ghar Wapasi Yojna".
I can bore my reader with tons of reasons why this match of bringing the Swiss to India is a marriage made in heaven. The only reason India is not the topmost export market for the Swiss is its strong currency. But if Swiss goods are made in India then the consumption of the same go up many fold. On the other hand India needs to incorporate Swiss honesty, integrity, timeliness, quality, precision and other such qualitative aspects in its manufacturing process for the world to respect Indian goods the way Swiss products are. It would be win-win for both nations right? India would consume more "Make in India" Swiss goods without spending most of the forex and the Swiss would get a larger market and hence profit without actually having to export anything at all in expensive Francs.
1 | DEU | ![]() |
$45,773,068,256.51 | 17% |
2 | IND | ![]() |
$27,958,008,683.63 | 11% |
3 | USA | ![]() |
$23,324,420,889.38 | 8.8% |
1 | 7108 | ![]() |
$52,519,814,522.47 | 20% |
2 | 3004 | ![]() |
$29,809,689,115.44 | 11% |
3 | 3002 | ![]() |
$16,366,090,711.94 | 6.2% |
4 | 9102 | ![]() |
$13,094,390,819.91 | 5.0% |
5 | 9101 | ![]() |
$8,801,199,640.98 | 3.3% |
6 | 9021 | ![]() |
$6,274,875,494.06 | 2.4% |
7 | 7113 | ![]() |
$5,861,875,912.54 | 2.2% |
8 | 2933 | ![]() |
$4,813,692,968.35 | 1.8% |
9 | 9018 | ![]() |
$2,949,264,886.40 | 1.1% |
10 | 2924 | ![]() |
$2,310,012,797.62 | 0.88% |
11 | 8479 | ![]() |
$2,305,538,459.54 | 0.87% |
12 | 8411 | ![]() |
$1,990,137,273.64 | 0.75% |
13 | 2941 | ![]() |
$1,925,647,940.48 | 0.73% |
14 | 7110 | ![]() |
$1,911,387,864.71 | 0.73% |
15 | 0901 | ![]() |
$1,911,084,340.99 | 0.72% |
16 | 7106 | ![]() |
$1,820,695,078.35 | 0.69% |
17 | 7102 | ![]() |
$1,819,415,434.20 | 0.69% |
18 | 2710 | ![]() |
$1,774,658,701.22 | 0.67% |
19 | 2934 | ![]() |
$1,689,843,877.86 | 0.64% |
20 | 9701 | ![]() |
$1,649,334,740.33 | 0.63% |